UAE real estate markets have reached new heights in 2025, with sales transactions hitting a record AED 62 billion (US $16.9 billion) a surge largely fuelled by branded residences in Dubai and Abu Dhabi. Analysts say that these prestige-backed homes are at the forefront of current demand, attracting buyers drawn to luxury, reliability, and exclusive living experiences .

In Dubai, over 13,000 branded units were sold in 2024 an increase of 43% year‑on‑year—led by more than 132 high-end developments spanning luxury hotels, designer labels, and top automotive brands . Prices for these homes can exceed unaffiliated properties by up to 69% per square foot, underscoring their premium appeal.

Abu Dhabi has mirrored this steep rise in luxury living. Secondary-market transactions for high-end branded homes jumped fourfold in the first quarter of 2025, with segments above AED 7 million accounting for over half the sales volume. Market leaders estimate secondary sales totaled AED 6.3 billion early this year.

The most sought-after branded residences come with concierge services, private fitness studios, valet parking, wellness spaces, and on-site hospitality perks. Buyers are increasingly placing greater value on lifestyle, convenience, and secure investment factors strongly delivered by well-branded projects