Dubai is redefining luxury living as billionaires and millionaires continue to invest in its prime real estate. The city’s appeal lies in its exclusivity, innovation, and unmatched investment potential.

According to Andrew Cummings, Head of Residential at Savills, Dubai remains a top destination for high-end property, with capital values rising 6.8% and rental prices surging 23.5% in 2024. The influx of high-net-worth individuals (HNWIs) and ultra-high-net-worth individuals (UHNWIs) is fueling this growth, making Dubai one of the most desirable real estate markets globally.

Despite its rising prices, prime property in Dubai averages $930 per sqft, significantly lower than Hong Kong ($3,860), New York ($2,590), and Geneva ($2,550). Many wealthy buyers are trading their compact apartments in global cities for sprawling 10,000 sqft villas in Dubai.

Ultra-Luxury Segment on the Rise

The emirate is witnessing an increasing number of ultra-luxury properties in the $50–$200 million range. However, breaking the Dh600 million price record will require an extraordinary penthouse or unique proposition, as per Cummings.

Dubai’s developers are pushing the boundaries of luxury, offering amenities like branded interiors, high-end gyms, private saunas, and even on-call doctors and nannies. Some projects now allow residents to bring their supercars directly to their apartment floors, elevating convenience to new heights.

A Magnet for the Ultra-Rich

Safety, lifestyle, and financial advantages continue to attract UHNWIs. Many appreciate the freedom to wear half-a-million-dollar watches or drive their supercars without security concerns. Dubai’s seamless connectivity, world-class schools, and top-tier healthcare further solidify its status as a global wealth hub.

Property prices are expected to see another 8–9.9% increase in 2025, ensuring continued demand from international investors. Dubai’s growing influence in the global real estate market is not just setting new standards—it’s redefining them.