Madison Square Garden Sports Corp. and the Department of Culture and Tourism Abu Dhabi announced a groundbreaking partnership, ‘Experience Abu Dhabi’ will now be the Official Patch Partner of the New York Knicks.

Starting in the 2024-2025 NBA season, the ‘Experience Abu Dhabi’ logo will appear on Knicks’ jerseys as well as on warm-up jackets and shooting shirts. Fans can also find the logo on jerseys sold at Madison Square Garden and online.

This collaboration not only boosts visibility for Abu Dhabi but also aligns with its Tourism Strategy 2030, aiming to position the city as a top global destination. H.E. Mohamed Khalifa Al Mubarak, Chairman of DCT Abu Dhabi, emphasizes the partnership's potential to inspire youth in the emirate through the excitement of professional sports.

‘Experience Abu Dhabi’ will also utilize Madison Square Garden’s branding for advertising. Expect dazzling displays at the Sphere in Las Vegas, digital ads at MSG during events and commercials on MSG Networks before, during and after Knicks games.

This partnership marks a significant step in establishing Abu Dhabi as a premier sports destination in the Middle East, promising a vibrant mix of culture, sports and entertainment in the years ahead.