A five-bedroom beachfront villa at Six Senses Palm Jumeirah has sold for a record-breaking Dh130 million, marking the highest sale in the development and placing it among the top 10 most expensive branded residences in 2024. This sale underscores the growth of Dubai's ultra-luxury real estate market especially in branded residences.

Branded residences known for offering superior design and high-end service are driving global demand with Dubai leading in the number of such properties. In 2024, Dubai recorded Dh28.8 billion in branded residence sales, a 44% year-on-year increase.

The villa, one of only nine Signature Villas, features premium finishes including Italian marble and teakwood and is fully managed by Six Senses. Expected to be ready by October 2025, it promises exceptional service. Dubai Sotheby’s International Realty who brokered the sale highlights that the prestige of global brands like Six Senses combined with prime locations is a major draw for buyers in Dubai's super-prime market.