The UAE’s branded residences market is entering a new era of exponential growth, with Dubai expected to double its branded residence launches by 2029, surpassing major global hubs. Abu Dhabi has seen a fourfold increase in 2025 alone, while Ras Al Khaimah emerges with its own high-end offerings such as the upcoming integrated resort tied to the Wynn brand.

Buyers in the UAE are paying up to 69% premiums on properties connected to international names, signaling a growing preference for prestige, service quality, and lifestyle. Rented prices in branded apartment towers in prime locations like Marina, Downtown, and Palm Jumeirah are now 25–40% higher, and capital appreciation is faster in these developments.

Industry leaders observe a shift in the buyer profile: high-net-worth individuals are moving from trophy investments to primary residences, especially those that offer a “lifestyle with a logo.” In Dubai, branded properties are no longer just status symbols, they're becoming vibrant homes. Ras Al Khaimah attracts early adopters seeking bragging rights with new branded projects.

The surge in demand is supported by statistics: the global branded-residence market has grown 410% over the last decade, with the UAE leading MENA’s expansion. Meanwhile, Abu Dhabi's branded property prices hover between AED 2,500–4,000 per sqm, appealing to both local and international investors

A variety of international-brand partnerships from Nobu to Wynn are setting new benchmarks in UAE real estate. With enhanced amenities such as concierge services, co-working spaces, wellness zones, valet parking, and private cinemas, branded residences are attracting residents seeking a vacation-like living experience year-round