Dubai’s branded residences continue to dominate the luxury property market, commanding a 42% price premium over non-branded homes. Institutional investors are increasingly snapping up these high-end properties, transforming them from a niche segment into a core asset class.

According to Morgan’s International Realty, branded residences averaged Dh3,288 per sqft, compared to Dh2,321 per sqft for non-branded units at the end of 2024. The most expensive branded residences include:

• Bvlgari on Jumeirah Bay Island – Dh10,668 per sqft

• Atlantis Resorts – Dh9,387 per sqft

• Dorchester Collection – Dh7,539 per sqft

• Baccarat – Dh7,211 per sqft

• Four Seasons Hotels & Resorts – Dh6,829 per sqft

Dubai has outpaced global luxury real estate markets in price appreciation, investor demand, and project volume. Sales of branded residences surged 48% in the second half of 2024, with 7,628 units sold, up from 5,153 in 2023.

The emirate now boasts 132 branded residence projects with 43,085 units, including one record-breaking sale of Dh275 million. The highest price recorded for a branded unit reached Dh17,235 per sqft. Additionally, 1,282 ready-branded units worth Dh6.88 billion are available, with 6,346 more under construction, valued at Dh24.9 billion.

Industry experts credit pro-investor policies, a tax-free economy, long-term residency incentives, and world-class infrastructure for Dubai’s rise as the global leader in branded residences, surpassing Miami, New York, Phuket, and London.