Dubai’s property market is witnessing a transformation, with more end-users—particularly mid-to-high-income residents—entering the market. Rising rental costs and attractive mortgage conditions are prompting UAE residents to transition from renting to ownership.

While international investors remain dominant, their focus has shifted to off-plan properties in prime locations, drawn by structured payment plans and strong capital appreciation potential.

Market activity remains strong, with AED 35.2 billion in property transactions recorded in January 2025—a 23% year-on-year increase. The off-plan segment accounted for 57% of all deals, totaling AED 15.1 billion.

Developers are adapting to the changing landscape, launching projects that cater to both investors and end-users. High absorption rates in key areas like Jumeirah Village Circle and Business Bay signal continued momentum, solidifying Dubai’s reputation as a top real estate investment hub.