Dubai’s real estate industry is witnessing a significant shift as a national broker programme surpasses expectations with AED 500 million in transaction value recorded by certified Emirati agents since its introduction. The initiative, part of a broader Emiratisation effort by Dubai Land Department (DLD), has already exceeded 180% of its annual target, underscoring its rapid impact.

To accelerate national engagement, over 231 new brokerage firms have been licensed under the initiative. DLD is now encouraging full participation from the private sector through public-private partnerships designed to enhance training, licensing, and employment pathways for UAE nationals.

Participants in the programme earn a ‘National Broker’ licence, valid for three years, following completion of accredited training tailored for the real estate industry. To further incentivize involvement, the DLD plans to introduce a points-based system rewarding firms that prioritise Emirati talent and allocate participation in property projects to certified brokers.

A series of stakeholder workshops have already seen participation from 26 developers, 38 brokerage firms, and four academic institutions, creating a collaborative ecosystem aimed at integrating national talent into the heart of the industry.

Officials described the programme as a key component of the Dubai Social Agenda 2033, aimed at embedding Emirati professionals in vital economic sectors. As one DLD representative stated, this initiative marks a “strategic integration of UAE nationals into real estate to support economic diversification and social inclusion.