Sobha Realty has teamed up with WebEngage, a leader in marketing automation to elevate customer engagement through AI and data-driven insights. This collaboration will allow Sobha to offer more personalised communication and enhanced experiences for buyers, reinforcing its commitment to innovation and customer satisfaction.

By integrating WebEngage’s advanced Customer Data Platform (CDP) and AI tools, Sobha will be able to create hyper-personalised buyer journeys offering tailored campaigns across email, social media, web, and mobile platforms. The partnership aims to deepen insights into customer behaviour and improve overall engagement.

Hetarth Patel, VP at WebEngage, highlighted that this partnership will help Sobha continue its strong market presence by empowering both current and potential buyers with more targeted, personalised communications.

This move is part of a broader trend in the UAE real estate sector where developers are increasingly focusing on customer-centric strategies and enhanced user experiences.