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Source: Rume magazine
Published on 11/15/2024

Lacoste Pop-Up Takes Over Alserkal Avenue in Dubai

Celebrate Lacoste's Legacy for a Limited-Time with Tennis, Fashion and Exclusive Experiences

Lacoste is bringing its sporty-chic vibe to Alserkal Avenue this weekend with a three day pop-up event from November 15 to 17. The event celebrates the evolution of Lacoste's women’s collection, showcasing a blend of fashion, sport and style.

At the heart of the experience is the Lacoste Tennis Court where visitors can enjoy free one-on-one coaching sessions whether you're a seasoned player or just starting out.

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The Lacoste Café curated by Le Guepard offers refreshing drinks and bites, providing the perfect spot to relax between activities. There will also be energizing Lacoste yoga sessions and hands-on workshops including a flower workshop with MARIA GERMAN and a tote bag workshop with IRMA ART WORKSHOP on November 15.

A special highlight is the Lacoste archive exhibition featuring iconic pieces from the 1980s to 2024, giving attendees a unique look at the brand's rich legacy in both fashion and tennis. This exclusive event is a tribute to Lacoste's history and continued influence on sports, style and the women's collection.