Shurooq, the strategic development authority behind Sharjah’s transformation, is driving progress through a dual focus on environmental responsibility, economic empowerment, and cultural richness. Its expansive portfolio is more than bricks and mortar; it reflects a commitment to long-term value for residents, entrepreneurs, and the planet.

Beyond delivering iconic destinations, Shurooq serves as a platform builder providing thousands of businesses, including 87 SMEs and nearly 300 women-led ventures with vital access to vibrant marketplaces. Rather than directly funding startups, Shurooq catalyzes opportunity by creating environments where enterprises can thrive. Today, more than 600 businesses are embedded in its managed destinations, from creative outlets in heritage quarters to artisanal spaces at waterfronts.

Sustainability is woven into every development, from eco-retreats to green urban living. Sharjah Sustainable City, a 7.2 million sq ft neighborhood, features solar-powered villas, wastewater recycling, and designs that cut energy and water usage by up to 50%. At destinations like Ajwan in Khorfakkan, and through retail and leisure sites, the authority integrates eco-friendly building materials, waste reduction programs, and renewable energy systems.

Shurooq has redefined Sharjah through over AED 7.2 billion in infrastructure, leisure, and cultural projects spanning more than 60 million square feet. Its real estate landmark developments Maryam Island, Sharjah Sustainable City, and Ajwan Khorfakkan have seen steep growth, with over 4,000 units sold to international buyers from nearly 100 countries.