Soho, a lifestyle brand known for hospitality-inspired residences, has appointed New System Engineering (NSE) as the main contractor for The Berkeley, a premium residential project in Dubai Hills Estate. With 90% of units already sold, demand has been overwhelming.

CEO Sahil Khosla stated that NSE’s proven expertise in high-end residential projects ensures The Berkeley will be delivered with precision and excellence. The groundbreaking ceremony is set to take place soon, keeping the project on track for a Q4 2026 completion.

Additionally, The Gramercy, a boutique, hotel-inspired residential offering adjacent to The Berkeley, is also entering its construction phase. Designed for long-term lease, it promises contemporary, fully furnished residences with seamless luxury and parkfront serenity.

Soho continues collaborating with leading experts, including NEB Consultants, LW Design, and XBD Collective, to craft sophisticated, high-quality living spaces. With both projects underway, Soho is set to redefine residential luxury in Dubai Hills Estate.